Marketing Planning and Management

Knowledge of the discipline

After completing the course, the student should be able to

1. define the strategic role and functions of marketing in the organization.
2. evaluate product-market decisions, pricing methods and the profitability and effectiveness of marketing activities.
3. produce a marketing plan and an annual report for the company

Academic skills

After completing the course, the student should be able to plan, make, and evaluate strategic and operational marketing decisions in situations simulating a dynamic business environment.

Transferable skills

After completing the course, the student should be able to communicate the company's strategy convincingly in oral presentations and written reports, and be able to consider different opinions within the group and take responsibility for effective teamwork practices and group decision-making.

According to instructions in Moodle

The course replaces the previous course AYMARK2046 Customer-Centric Business Logic (Asiakaskeskeinen liiketoimintalogiikka).