Course
Published
(Updated )
Vaasan yliopisto
Principles of Marketing
6 cr
Registration open
Online
Basic concepts of marketing, analysis of the competitive environment, the marketing process of a company’s products and services, key competitive methods of marketing, and basic concepts of company relationship and network management to produce a promise of value. Learning is based on lectures and independent study of course literature. The resulting knowledge is reinforced as understanding through an assignment. In the assignment, the teams analyze the marketing of the selected product and create a demonstration video of it, which is shared with the other course participants.
The course implementation may include guest lectures with compulsory attendance.
Contains
Check the institution’s website for the required studies.
No active implementations at present.
Additional information and registration
- Price and registration period
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Additional information:
Fields
Business, administration and law
Scope
6 cr
Languages of instruction
Finnish
Code
AYMARK1009
Organiser
Vaasan yliopisto
Contact details
avoinyo@uwasa.fi
029 449 8004