Cultures of Consumption

Knowledge of the discipline
After completing the course, the student should be able to:

1. Recognize concepts and theories related to consumer culture.
2. Understand the link between our individual consumption and the broader society
3. Discuss the consequences of consumption in relation to societal issues such as technology, popular culture, and sustainability (reflecting particularly SDG 8)

Academic skills
After completing the course, the student should be able to

1. Investigate the diffusion of consumer culture in specific empirical contexts
2. Critically evaluate marketing’s role in the proliferation of a global consumer culture

Transferable skills
After completing the course, the student should be able to

1. Interact in international teams in a responsible and contributive manner
2. Make use of appropriate written and audiovisual presentation techniques

Will be announced in Moodle

Right to participate:
Students with Marketing as major, International exchange students in the field of business, students completing the study entity in marketing (OKMARK), students in the English language BBA programme.

In addition, 5 places are reserved for Open University students. See the implementation details for registration via Opin.fi.