Music Management and Mediation Skills

This course focuses on the core elements of the music business, emphasizing online presence and its strategic use within real markets. The aim is to provide students with practical knowledge of contemporary management models in the music industry and their application in an international and dynamic environment. Audiences and operational fields in the music business The significance of online presence and strategic social media utilization Establishing and developing artist-management relationships Brand development and aligning with the goals of the represented artist Effective communication with artists and implementing joint action plans The importance, content, and strategic interpretation of management agreements The role of intermediaries in scaling and enriching content as part of management The impact of AI and digital tools on music business management