Principles of Marketing (OPEN UNI)

5 cr

During the course, following themes will be discussed: 1) basic concepts and phenomena: e.g., value creation in customer relationships and marketing in different contexts, 2) strategic tools of marketing and latest trends, 3) basics of consumer behavior, 4) marketing and sustainable development, 5) B-to-B marketing and sales, 6) marketing communications and digital marketing, and 7) distribution channels and networks.

Additional information and registration

Price and registration period: Check on the university's website

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Additional information:

Fields

Business, administration and law

Scope

5 cr

Languages of instruction

Finnish

Code

AY724106P

Upon completion of this course, students are able to define the role of marketing in the organization, likewise define basic concepts of marketing related to strategic perspectives, consumer behavior, sustainable marketing, B-to-B marketing, marketing communications and marketing channels/networks. After completing this course, the student is able to differentiate variety of marketing logics in variety of contexts (for example, differences between consumer marketing and B-to-B marketing). The student is able to use concepts of marketing to aid decision making and evaluate the suitability of these decisions.

Organiser

Oulun yliopisto

Contact details

avoin.yliopisto@oulu.fi

Belongs to themes:

Sustainable development and growth

Society and interaction