Digital Marketing Planning and Management

8.5.2025 - 7.9.2025

5 cr

Registration open

Online

Digital Marketing Planning Key measures for digital marketing Planning digital marketing measures Digital marketing management and analytics Knowledge management

Additional information and registration

Price and registration period

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Additional information:

Dates

8.5.2025 - 7.9.2025

Scope

5 cr

1 component

Code

YY00DK95-3003

What you will learn

Objectives: 1. The student understands the planning processes of digital marketing and is able to create a digital marketing development plan. 2. The student understands the key measures of digital marketing and how to optimize digital marketing measures for the different stages of the customer buying process. 3. The student understands how to manage and develop digital marketing using data and analytics.

Learning material

Additional information

Organiser

Oulun ammattikorkeakoulu