Data-Driven Marketing

1.6.2025 - 5.6.2026

5 cr

Registration open

Online

This self-study course provides the basic knowledge of data-driven marketing. The course consists of five sections (5 * 1 credit). Participants can choose to complete 1-5 sections. The course is conducted on Moodle. There are no prerequisites for the course. Section 1: Data-driven marketing (introduction, strategy, permission marketing, GDPR) Section 2: Web analytics Section 3: Search engine marketing analytics Section 4: Social media marketing analytics Section 5: Email marketing analytics

Additional information and registration

Price and registration period

Check on the university's website

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Additional information:

Dates

1.6.2025 - 5.6.2026

Scope

5 cr

1 component

Code

KL00EH24-3003

What you need to know before the course

What you will learn

The student understands the significance of data and data-driven approaches in business. They comprehend how data-driven marketing relates to systematic business development. The student is familiar with the concept of permission marketing and understands how EU's data protection legislation (GDPR) impacts the practical work of marketers. They are knowledgeable about the main objectives, metrics, and data-driven optimization processes related to websites, search engine marketing, social media channels, and email marketing.

Learning material

Additional information

The course covers the fundamentals of data-driven marketing, familiarizes participants with the key objectives and metrics of marketers' work, and explores the data accumulated from digital sources as well as the tools and technologies needed for data-driven operations in marketing organizations. The course also delves into the concept and practices of permission marketing, as well as customer data privacy.

Organiser

Oulun ammattikorkeakoulu

Belongs to themes:

Renewal of working life and competence