Entrepreneurship in the Media Industry

Entrepreneurship in the media sector? This online course introduces key concepts: developing a business idea, business structures, financial management, marketing, bookkeeping, and creating a business plan—no prior knowledge required.

1.1.2026 - 31.7.2027

5 cr

Registration open

Online

Steps of setting up a business
Business types and business idea
Business requirements
Client relations
Fundamentals of financial management of a company
Work in the media field
Basics of accounting
Public relations and marketing

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

Price and registration period: Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Fields

Arts and culture

Scope

5 cr

Code

KM00EO67

Students know the principles of setting up a media business. Students can assess the viability of their business idea. Students are familiar with client acquisition methods in the media industry. They know the basics of financial management and the taxation practices in a media business. Students know the principles of accounting. Students can take care of the external communication and marketing of their business in correct Finnish.

Organiser

Metropolia University of Applied Sciences

Contact details

avoinamk@metropolia.fi

Belongs to themes:

Renewal of working life and competence

Culture and creativity

Information and features