Information and features
Published
(Updated )
Metropolia University of Applied Sciences
IT Services - Sales and Marketing
The course addresses the sales and marketing of IT services and the creation of customer value in service business.
5 cr
Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course. The course includes in the customer-oriented marketing process and its phases. Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.
Student participating in the course should comprehend
- The relevance of customer focused marketing
- The basic terminology of sales and marketing
- be able to apply the ideas and concepts to real-life situation
Contains
Check the institution’s website for the required studies.
No active implementations at present.
Additional information and registration
- Price and registration period
Check on the university's website
Additional information:
Scope
5 cr
Code
TT00EJ10
Organiser
Metropolia University of Applied Sciences
Contact details
avoinamk@metropolia.fi