Principles of Marketing and Sales

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Having completed this study unit · You know the principles of marketing and understand modern marketing thinking. • You know the tasks related to marketing in a company, target group thinking and factors influencing consumer behaviour. • You understand the role of marketing as a success factor of a company and can make justified choices of marketing tools in different business situations. • You understand the marketing mix and responsible marketing practices. • You are able to identify the stages of sales process and are able describe the factors affecting the sales effectiveness. • You are able to put marketing and sales theories into practice. Competences: Hospitality Management Competence, Service and Experience Design Competence