Event Digital Marketing and Analytics

In the course, you will familiarize yourself with the most important methods and tools of digital marketing and learn how they can be applied in the marketing of an event. In the course, you will practice using digital marketing tools and learn to analyze and visualize data obtained from digital channels in event marketing. 1. Digital marketing tools and methods: • Content marketing • Search engine visibility on Google (free and paid) • Social media marketing (free and paid) - Facebook, Instagram, LinkedIn • Google Ads video and display advertising • Email marketing • Event and ticket sales platforms and Online stores 2. Digital marketing monitoring and analysis: • Setting goals and tracking conversions with digital marketing tools • Marketing implementation methods based on monitoring • Google Analytics • Measurement and analysis of marketing results • Media monitoring and information search