Marketing research in a nut shell – brief introduction to business research

The course is tailored for those planning to become entrepreneurs or already working as an entrepreneur 1. What is marketing research? - Definition and objectives of marketing research - Types and uses of marketing research 2. Why do we do marketing research? - In support of business decisions - Understanding customer behaviour - Develop a marketing strategy 3. How is marketing research carried out? - Defining the research problem - Develop a research plan - Data collection and analysis - Interpretation and reporting of research results