Strategic Marketing (Master School)

31.3.2025 - 31.12.2025

5 cr

Registration open

Online

Strategic marketing as part of strategic management Basic marketing processes in business strategy Strategic analysis of the marketing environment of a company Changing customer needs and trends, the value of the customer relationship Customer-oriented development of activities and products The role of brand and image in business strategy Implementing strategic marketing in companies

Additional information and registration

Price and registration period

Check on the university's website

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Additional information:

Dates

31.3.2025 - 31.12.2025

Scope

5 cr

1 component

Code

AV00CY08-3001

What you need to know before the course

What you will learn

The student understands the importance of strategic marketing thinking as part of the company's business strategy development. He/she will have an overview of the tasks of marketing and processes of marketing in the strategic management of a company's business model. The student will be able to marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way. strategic development opportunities and needs in a changing business environment in a customer-oriented manner.

Organiser

Kajaanin ammattikorkeakoulu

Contact details

avoinamk@kamk.fi