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Jyväskylän yliopisto
Introduction to Corporate Communication
Opintojaksolla opit ymmärtämään viestinnän johtamisen tärkeyden digitalisoituvassa yhteiskunnassa ja osaat määritellä viestinnän eri tehtävät organisaatiossa.
5 cr
This study module introduces the key concepts of corporate communication in contemporary organizations. The course provides an overview of:
- Corporate identity, branding and reputation
- Communication strategy and management
- Specific fields of corporate communication; employee communication, change communication, media relations, social media, crisis communication and corporate social responsibility
- Research and measurement
Additional information
Additional information and registration
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Additional information:
Dates
Fields
Business, administration and law
Scope
5 cr
1 component
Code
YTTP1150
Organiser
Jyväskylän yliopisto