Customer Insight

Basics of marketing

Purpose of the Course In this course, you will familiarize yourself with the customer understanding process designed for business development and apply this process to practical examples. After completing the course, you will have the skills to plan and implement processes that refine information into customer insights and further develop concept ideas that benefit the company. Competencies of the Course Business competence. The students are able to utilise knowledge-driven leadership to support decision-making. Proactive developmen. The students solve problem situations creatively and reforms operating methods together with others. Learning Objectives of the Course Upon completing the course, you will have a deep understanding of the theories, analyses, and concepts related to comprehending the customer. You will grasp the significance of collecting, utilizing, and interpreting both internal and external data in creating customer understanding. You will recognize various data collection methods used in enhancing customer understanding. You will be familiar with key qualitative research methods and be able to apply them in practice. You will understand the importance of information and customer understanding in innovation. You will know how to leverage profound customer insights to develop a company's business.