Branding and sales skills

Students - understand the significance, impact and premises of a brand - are familiar with the basic principles and practices of sales and advocacy - know how to act in negotiation and sales situations - can utilize digital communication channels from the sales perspective.

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Students • can plan and implement profitable and customer-oriented products and services • have command of field-related sales and marketing methods • have necessary field-related communication and media skills • can build and manage networks needed in their work. The 5 ECTS study unit consists of two parts: Branding and sales 3 ECTS Branding and sales in practice 2 ECTS