Course
Published
(Updated )
Haaga-Helia ammattikorkeakoulu
Search Engine Optimization and Email Marketing Strategies for Business Success
From
3 cr
Understand how search engine optimization works
How to improve your SEO using Google Search Console
How to optimize your website for keywords
How to use Ubersuggest for keyword research
How to understand the importance of site speed for SEO
How to measure site speed using
How to optimize on-page and off-page SEO
Case study on how to rank a website on Google
Understand how companies can use email marketing
How to understand email marketing terms like open rate and click rate
How to create an effective email marketing sequence - Part one
How to create an email marketing sequence for the B2B sector
How to choose the best email marketing tools
How to review different CRM solutions for email marketing
How to comply with GDPR regulations in email marketing
Interview with email marketing expert
Understand how website conversion works
Basic elements to increase website conversion
How to use WhatsApp to increase website conversion
How to use chatbot to increase website conversion
How to increase website conversion using social proof
Additional information and registration
Price and registration period
Check on the university's website
Additional information:
Scope
3 cr
1 component
Code
MAR009AS2AE
What you need to know before the course
What you will learn
Learning material