AI Digital Marketing Tools in Modern Business

12.10.2025 - 12.12.2025

3 cr

Registration open

Online

• Introduction to AI tools for business marketing • Discovering consumer preferences and trends with You.com, Exploding Topics, SparkToro, Glimpse, Treendly • Turning insights into clear topic lists and keyword maps • Making short videos with Lumen5, Descript, Clipchamp, Veed.io, Kapwing • Introduction to business automation with AI • Connecting your business apps with automation tools like Zapier AI and Make.com • Building simpler automations with tools like Lindy.ai, n8n and Relay.app • Testing, monitoring, and refining AI business automations

Additional information and registration

Price and registration period

Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Dates

12.10.2025 - 12.12.2025

Scope

3 cr

1 component

Code

AAB644

What you need to know before the course

What you will learn

• Explain how free AI insight, video, and automation tools support modern business. • Use research websites and tools to spot audience interests, new trends, and competitor moves. • Create short, channel-ready videos with beginner-friendly AI editors. • Understand how to Connect business apps with no-code automation tools to move leads and data. • Combine research, video, and automation into one clear marketing funnel. • Deliver a finalwork project that shows time saved and reach gained through AI.

Learning material

Organiser

Haaga-Helia ammattikorkeakoulu

Contact details

avoinamk@haaga-helia.fi

+358294470108

Belongs to themes:

New technologies