YouTube, TikTok, and LinkedIn Strategies for Business Success

From

31.8.2025

3 cr

How companies use YouTube to get views and traffic How to do keyword research with Google Trends How to optimize and get traffic to your YouTube videos How YouTube algorithms work: 3 key factors How to analyze YouTube insights How to use VidIQ to improve your videos How to transcribe YouTube videos using AI How to create short Facebook videos How companies use TikTok - Part I How companies use TikTok - Part II How to use TikTok Live videos How to find TikTok trends Introduction to the metaverse Introduction to LinkedIn marketing How to optimize your LinkedIn profile How to search for a job on LinkedIn How to post short viral content on LinkedIn How to find an internship position on LinkedIn How to post viral content on LinkedIn Expert interview with Marianne Lehikoinen

Additional information and registration

Price and registration period

Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Fields

Business, administration and law

Scope

3 cr

1 component

Code

MAR007AS2AE

What you need to know before the course

What you will learn

Understand and describe how companies use YouTube, TikTok, and LinkedIn to generate views and traffic. Apply keyword research techniques using tools like Google Trends and VidIQ to optimize YouTube videos and increase traffic. Understand how to analyze YouTube insights and how YouTube algorithms work to improve video performance. Learn to use AI tools to transcribe YouTube videos and enhance content creation for platforms like Facebook and LinkedIn. Develop strategies to leverage TikTok, including using TikTok Live and identifying trends to drive engagement. Understand how companies can use the metaverse for marketing and brand promotion. Implement LinkedIn marketing techniques, including profile optimization and posting viral content. Learn how to search for jobs and internships on LinkedIn to improve visibility for potential employers.

Learning material

Organiser

Haaga-Helia ammattikorkeakoulu

Contact details

avoinamk@haaga-helia.fi

+358294470108