Course

Published

(Updated )

Haaga-Helia ammattikorkeakoulu

Search Engine Optimization and Email Marketing Strategies for Business Success

3 cr

Registration open
Online
Understand how search engine optimization works How to improve your SEO using Google Search Console How to optimize your website for keywords How to use Ubersuggest for keyword research How to understand the importance of site speed for SEO How to measure site speed using How to optimize on-page and off-page SEO Case study on how to rank a website on Google Understand how companies can use email marketing How to understand email marketing terms like open rate and click rate How to create an effective email marketing sequence - Part one How to create an email marketing sequence for the B2B sector How to choose the best email marketing tools How to review different CRM solutions for email marketing How to comply with GDPR regulations in email marketing Interview with email marketing expert Understand how website conversion works Basic elements to increase website conversion How to use WhatsApp to increase website conversion How to use chatbot to increase website conversion How to increase website conversion using social proof

Additional information and registration

Price and registration period

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Additional information:

Dates

Scope

3 cr

1 component

Code

AAB287

Organiser

Haaga-Helia University of Applied Sciences

Haaga-Helia ammattikorkeakoulu

Contact details

avoinamk@haaga-helia.fi

+358294470108