Paid Advertising and Google Ads Strategies for Business Success

2.2.2025 - 31.7.2025

2 cr

Registration period closed

Online

How companies can use Google Ads How to use UberSuggest to find keywords How to find more keywords using KeywordSheeter How to create effective landing pages for PPC campaigns Practical example of a paid advertising campaign – Part one How to start with Google Ads How to use SpyFu to analyze competitors' ads How to use Google Keyword Planner How AI impacts Google Ads How to structure a Google Ads campaign Examples of great Google Ads

Additional information and registration

Price and registration period

Check on the university's website

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Additional information:

Dates

2.2.2025 - 31.7.2025

Fields

Business, administration and law

Scope

2 cr

1 component

Code

AAB289

What you need to know before the course

What you will learn

Understand how to use paid advertising and Google Ads. Learn how to conduct keyword research using tools to optimize campaigns. Understand how to create effective landing pages for PPC campaigns to maximize conversions. Analyze practical examples of paid advertising campaigns and learn from real-world case studies. Develop skills to structure and launch successful Google Ads campaigns from start to finish. Understand how to use free tools to analyze competitors’ ads and improve your own ad strategy. Explore how AI affects Google Ads and learn to incorporate AI-driven insights for campaign optimization.

Learning material

Organiser

Haaga-Helia ammattikorkeakoulu

Contact details

avoinamk@haaga-helia.fi

+358294470108