Facebook, Instagram, and TikTok Advertising Strategies for Business Success

2.2.2025 - 31.7.2025

3 cr

Registration open

Online

How Facebook advertising works How to spy on your competitors' ads on Facebook How to structure a Facebook ads campaign How to create Instagram advertising campaigns How to analyze Facebook ad results Real-life example - How to analyze Facebook ad reports How to run successful Facebook campaigns - Interview with Ville Vänni - Part I Introduction to remarketing Examples of Google remarketing How to create a custom remarketing audience on Facebook How to create a lookalike audience on Facebook How to achieve the best ROI with Facebook - Keith Krance Introduction to TikTok Advertising Opportunities and challenges with TikTok marketing Examples of effective TikTok Advertising

Additional information and registration

Price and registration period

Check on the university's website

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Additional information:

Dates

2.2.2025 - 31.7.2025

Scope

3 cr

1 component

Code

AAB292

What you need to know before the course

What you will learn

Understand how Facebook (Meta) advertising works and how to structure a successful Facebook ads campaign. Learn how to spy on competitors' ads on Facebook and use insights to improve your own strategy. Develop skills to create effective Facebook and Instagram ad campaigns, including selecting objectives and analyzing results. Analyze real-life examples of Facebook ad reports to improve campaign performance. Understand how to create custom and lookalike remarketing audiences on Facebook to boost engagement. Explore remarketing strategies, including examples from remarketing, and learn to achieve the best ROI with Facebook ads. Gain an understanding of TikTok advertising, its opportunities, challenges, and examples of effective campaigns.

Learning material

Organiser

Haaga-Helia ammattikorkeakoulu

Contact details

avoinamk@haaga-helia.fi

+358294470108