Course
Published
(Updated )
Aalto-yliopisto
Marketing management
6 cr
Basic studies
The key themes of the course include core principles of marketing management related to target marketing, marketing mix, consumer behavior, customer experience, marketing research and analytics, brand management, and marketing strategy.
Additional information
Lähiopetus
How will you study
Additional information and registration
Price and registration period
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Additional information:
Dates
Fields
Business, administration and law
Scope
6 cr
2 components
Code
MARK-A0001
What you need to know before the course
What you will learn
Additional information