Basics of Service Design

3.6.2025 - 31.12.2025

3 cr

Registration open

Online

Intermediate studies

The service design course was upgraded and updated to reflect the latest developments in service design, which are affected by dynamic and constantly changing geopolitical situations, technological advances in AI and other disruptive technologies, and the ever-changing environment. The sustainability theme was selected due to limited resources, climate change, and the urgency of reducing consumption. Therefore, the course is an excellent opportunity to experience contemporary AI-formed service design and circular business services firsthand. A red thread in this service design course is analysing and redesigning carefully selected sustainable and/or technology-driven services weekly in a group of diverse professionals across the EU.

The course starts by discussing what service design is in the current, ever-changing context and its possible future developments. The second session presents numerous service design tools that are process or customer-focused, life-, planet or environment-focused, systemic, or strategic. The third session expands on systemic and strategic service design dimensions following the lecture that examines the changing landscape of value creation in the complex service ecosystem level. The lecture placed before the digital co-design workshop looks into sustainable customer experiences and their personalisation with adopting AI. The co-design workshop is the highlight of the course that enables the redesign of company cases by utilising sustainable strategies on product/service, business, and ecosystem level. In the last reflective session, participants present the course learnings implemented in their company’s day-to-day work activities. The lectures are complementary to each other.

Additional information

Online teaching (August-September)

How will you study

Additional information and registration

Price and registration period

Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Dates

3.6.2025 - 31.12.2025

Fields

Arts and culture

Scope

3 cr

1 component

Code

AMUO-C3046

What you need to know before the course

What you will learn

After completing this course, you will be able to

- implementing various service, strategic, and systemic design tools in real service case projects (such as software as a service - SaaS, circular, AI-driven services, regenerative, sustainable e-commerce services, and software services)

- being comfortable working across various time zones within the EU and collaborating with service design and other professionals from diverse cultural backgrounds and perspectives

- developing and delivering online service design workshops utilising digital service design templates and tools for different audiences and stakeholders

- selecting and utilising appropriate service design tools depending on the service design project and service industry

- applying service design learnings from the practical assignments directly to the company work and various daily work scenarios where innovative service design solutions are required

- expanding your service design portfolio with a new project case by showcasing results from a company case analysis and an online circular workshop

- further explore literature, relevant videos, and podcast materials related to service design tools, planet/environment/life-centred design, sustainable customer experiences, and AI-driven services.

The service design course was updated to reflect the latest developments in service design, which are affected by the dynamic and constantly changing geopolitical situation, technological advances in AI and other disruptive technologies, and the ever-changing environment. The sustainability theme was selected due to limited resources, climate change, and the urgency of reducing consumption. The course is an excellent opportunity to experience contemporary AI-formed service design and circular business services firsthand while analysing and redesigning carefully selected sustainable and/or technology-driven services weekly in a group of diverse professionals across the EU.

Additional information

Organiser

Aalto-yliopisto

Contact details

lifewidelearning@aalto.fi

Belongs to themes:

Culture and creativity