Course
Published
(Updated )
Aalto-yliopisto
Retail Business Models and Marketing
6 cr
Registration period closed
Advanced studies
Major trends in the retail industry. The strategic decision making of retailing organizations and the most important strategic choices in the retail industry. Retail business models, retail formats and value creation. Retail marketing mix and competitive advantage of retailing organizations. Governance systems in the retail industry.
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Lähiopetus
How will you study
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Price and registration period
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Dates
Fields
Business, administration and law
Scope
6 cr
1 component
Code
23E25000
What you will learn
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