Course
Published
(Updated )
Aalto-yliopisto
Integrated Marketing Communications
6 cr
Intermediate studies
Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.
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How will you study
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Price and registration period
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Dates
Fields
Business, administration and law
Scope
6 cr
1 component
Code
23C510
What you will learn
Additional information
Organiser
Aalto-yliopisto
Contact details
lifewidelearning@aalto.fi