Strategic Business Development

The course consists of six modules related to strategic business development. First, value creation as the foundation of strategy is introduced. The fundamental reason for a firm to exist is to create value. What does this mean? Then, business model as strategy description and communication tool is presented. The third module focus on business ecosystem. Firms operate in a network of customers, partners, and competitors. How do firms analyse, understand and influence their network? The fourth module introduces capabilities and resources as the foundation of strategy. Competitive advantage builds on differentiated capabilities and resources to create superior value. The fifth module is about strategy process and tools. How is strategy developed and implemented? Finally, the last module discusses strategic change, which involves changing structures, capabilities, and sometimes even firm identity.