International Sales Management IB23SP

The course is studied online in the Moodle learning environment. The study includes familiarization with materials, learning tasks, online material, cases. The course is assessed based on exam and report. The study period starts on 22.09.2025 and ends on 6.12.2025. You must register for the study course in Moodle no later than 24.10.2025 The course assignments must be returned/completed by 5.12.2025 at the latest. The course exam is online with deadline of 5.12.2025. The course includes online orientation session Session is recorded and can be viewed later. The course Moodle link: The Moodle key:

Objectives: This course offers a global perspective on the opportunities and issues facing today's sales managers. Learning outcomes is achieved with individual assignments and case studies. The lectures and study process are completely online. The course studies international sales environment, upcoming sales trends and cross-cultural differences that influence an effective international sales organization and management. Students understand the role and responsibilities of a sales executive in managing, supervising and developing the sales and the customer base of a company. They learn the importance of management of global sales teams and understand a sales executive’s role in networking and building partnerships in international sales. Contents: - Fundamentals of International Sales - International Sales jobs and careers - Planning sales - Design and Implementation of International Sales strategies, and Key Account Management strategy - Managing and developing sales processes - Finding sales opportunities and sales leads - Customer acquisition, prospecting internationally - CRM in Global Perspective - Developing solutions for customer needs with an international focus - Creating long-lasting relationship in an international setting - Building networks and partnerships in international sales - Recruiting and Organizing international sales teams - Training of an international sales team - Deployment of an international sales team - Evaluation of the performance of an international sales team Methods: Online lecture materials, assignment, test Assessment Methods: - One Mandatory Report 50%. Deadline for Report: May - Exam 50% - Latest on May