Principles of Advertising

5.8.2026 - 31.7.2027

6 op

Paikan päällä

Aineopinnot

This course provides a practical introduction to the advertising and promotion planning process in today's media environment, as well as gives insights into consumer responses to advertising stimuli. During the course, the students will focus on how to research, select, and buy advertising media. Furthermore, the students decode print and video advertisements and analyze them to understand their influence on consumers. A fundamental understanding of the psychological effects of advertising stimuli on consumers, as well as advertising and promotion planning, is essential for any student who seeks a career in marketing, advertising, or communication.

Sisältää

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Tarkentavat tiedot:

Koulutusalat

Kauppa, hallinto ja oikeustieteet

Laajuus

6 op

Koodi

23172

After completing the course, you will be able to:

identify the roles of different players in the advertising and marketing communication field
identify the process steps in advertising planning, including briefing, budgeting, selling/purchasing, planning and scheduling
recognize different advertising characteristics and how they impact consumers
make an advertisement and understand how its impact can be measured

Järjestäjä

Hanken Svenska handelshögskolan

Yhteystiedot

open@hanken.fi

Tiedot ja toiminnallisuudet