Kurssi

Julkaistu

(Päivitetty )

Aalto-yliopisto

Technology-driven Service Strategy

6 op

Ilmoittautuminen ohi
Verkossa
Syventävät opinnot

The module is designed as an hybrid online course that consists of various forms of independent self-learning and online group work. The course is built around four thematic study packages, incorporating seminal service research articles, case studies, online videos and other material offered by the teacher. In addition, an accompanying text book will provide additional guidance.

The course starts with approaching the emergence of service industry and foundations of service business value creation. Next, to understand evaluation of service excellence, key issues concerning the management and measurement of service performance and customer satisfaction are introduced. After that, we turn our gaze towards the recent developments in the service field. Digital service encounters, ranging from self-service technologies to AI, and service design as a basis of innovation strategy are presented as new fundamentals of service viability in the complex service networks of today. In addition, services are approached from ecosystem perspective and service strategies oriented to environmental and societal impact are discussed.


Lisätiedot

Online

Lisätiedot ja ilmoittautuminen

Hinta ja ilmoittautumisaika

Tarkista tieto korkeakoulun sivuilta

Siirry korkeakoulun sivuille(Avautuu uuteen välilehteen)

Tarkentavat tiedot:

Ajankohta

Koulutusalat

Kauppa, hallinto ja oikeustieteet

Laajuus

6 op

1 osa

Koodi

AMARK-E0010

Järjestäjä

Aalto-yliopisto

Aalto-yliopisto

Yhteystiedot

lifewidelearning@aalto.fi