Fundamentals of Digital Marketing

Verkko-opetus

31.5.2025 - 31.12.2025

2 op

Verkossa

Aikataulu

Tarkista tieto korkeakoulun sivuilta

Ilmoittautuminen tai haku kurssille

31.5.2025 - 31.12.2025

Opiskeluun varattu aika

Tenttien ajankohdat ja uusintamahdollisuudet

The course workspace will remain open until the end of the course deadline and all assignments must be completed before the workspace closes.

Aika ja Paikka

In the Canvas online learning environment and Google's Digital Garage service during the duration of the course. See Timing.

Kuvaus

Sisältö ja ajoitus

You are able to

analyze current trends in digital services
plan how to use digital sales channels
use digital tools to support marketing

Opiskelijan ajankäyttö ja kuormitus

The course is worth 2 ECTS credits, which corresponds to approximately 54 hours of student workload.

Opetusmenetelmät

Self-paced online course. The course is completed entirely independently by the end of the course deadline. You will study the material in an online learning environment, which includes study materials and assignments/tests.

Toteutuksen valinnaiset suoritustavat

No alternative methods of completion.

Lisätiedot ja ilmoittautuminen

Hinta ja ilmoittautumisaika

Tarkista tieto korkeakoulun sivuilta

Siirry korkeakoulun sivuille(Avautuu uuteen välilehteen)

Tarkentavat tiedot:

Ajankohta

31.5.2025 - 31.12.2025

Koulutusalat

Kauppa, hallinto ja oikeustieteet

Opetuskielet

Englanti

Arviointi

Oppimateriaalit

Oppimateriaali

All material needed for studying is in the Canvas workspace. Literature: Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0. Available as an ebook at Laurea Finna library If the course is not completed by the end date of the implementation, the student can enroll in the next implementation. Incomplete assignments cannot be transferred to the next implementation; all tasks must be redone.

Lisätietoa

Laurea's degree students cannot choose the study unit. Similar content for degree students is offered as a part of study unit HL00BQ81 Digital Marketing and Sales. The course is Bachelor's degree program level. Master's students may also take the course or join to familiarize themselves with the content, but the course cannot be included in a Master's degree. For content-related inquiries, contact the responsible teacher. For other inquiries, email mooc@laurea.fi.

Järjestäjä

Laurea-ammattikorkeakoulu

Sijainti

Laurea Verkkokampus

Opettajat

Heli Kulomaa, opettaja

Lassi Virtanen, opettaja