Principles of Marketing (open uni, spring 2026)

Basic concepts of marketing, analysis of the competitive environment, the marketing process of a company’s products and services, key competitive methods of marketing, and basic concepts of company relationship and network management to produce a promise of value. Learning is based on lectures and independent study of course literature. The resulting knowledge is reinforced as understanding through an assignment. In the assignment, the teams analyze the marketing of the selected product and create a demonstration video of it, which is shared with the other course participants.