Leading Customer Centricity in Marketing, Sales and Communication (MASTER)

17.8.2025 - 10.10.2025

5 cr

Registration open

Online

Key Themes • Customer-centric strategy and business impact • Consumer behavior and decision-making processes • Impact of digitalization and social media on consumer behavior • Integrating marketing, sales, and communication for customer experience • Academic writing and information searching in marketing and communication studies

Additional information

Studies can be completed at Open UAS only by individuals who have completed an appropriate Bachelor´s (or higher) degree suitable for the field you are studying or an older post-secondary level qualification in the same field. Read carefully the requirements for master level studies (https://www.haaga-helia.fi/en/enrolment-open-uas-studies). After enrolment, you will receive by email instructions for submitting the diploma electronically. Submit the certificate according to the instructions within the given time. If the student does not submit the required certificate by the deadline, the registration will be rejected and the study fee will not be refunded. If you have previously studied Master's level studies at Haaga-Helia's Open University of Applied Sciences, you do not need to submit a degree certificate.

Additional information and registration

Price and registration period

Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Dates

17.8.2025 - 10.10.2025

Fields

Business, administration and law

Scope

5 cr

1 component

Code

AAB489

What you need to know before the course

What you will learn

The aim of this course is to develop an understanding of customer-centricity as a strategic approach in marketing, sales, and communication within a dynamic and digitalized business environment. Upon completion of the course, students will: • Understand the principles of customer-centric marketing, sales, and communication. • Analyze consumer behavior theories and their relevance to customer-centricity. • Use consumer insights from various studies to inform marketing, sales, and communication strategies. • Examine the impact of digitalization and social media on consumer behavior. • Develop comprehensive strategies that align with customer needs and behaviors. • Strengthen academic writing and information-searching skills as preparation for further coursework.

Learning material

Organiser

Haaga-Helia ammattikorkeakoulu

Contact details

avoinamk@haaga-helia.fi

+358294470108