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Helsingin yliopisto
Perspectives to Consumer Research
5 cr
The course examines topical research and research projects in consumer research, their starting points, theoretical background, methodological solutions and outcomes. The course comprises interactive lectures, lecture assignments, additional reading material for the course, reflection on articles as well as essays drawn up both independently and in small groups.
Contact instruction (lectures and assignments) 24 hrs, 80% attendance required.
Reading additional material for the course (e.g., articles), writing reflections on articles, writing essays independently or in small groups, conducting self-assessment and course feedback, in all 111 hrs
Contains
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Additional information:
Fields
Social sciences
Scope
5 cr
Code
SOSK-208