Introduction to Data Economy

Student is able to

• Explain why organizations need to apply data in decision making
• Explain where the data comes from and how it can be used (buying, selling, collecting data, big data from IoT, digital platforms and APIs, machine learning and AI vs. statistical methods)
• Identify the role of information in a value creation process
• Identify key business models enabled by digital data
• List a few “no-code” ways of experimenting with data products to validate the business model
• Summarize how intellectual privacy regulations shape the data economy