Introduction to E-business

The student can recognize the central components for an E-commerce site and understands the meaning of those components for the business. Student know the different phases of building up a new e-business, the prevailing practices of the field of e-commerce, and about the issues related to the e-business and e-commerce. They know how to analyze the Internet markets. Student can recognize and solve technological and economic problems, create new solutions and applications, and make responsible decisions that consider the environmental, social, and societal impact. Student can work with different people, understand the principles behind working effectively in teams, and function as responsible members of a team. After completing the course student has ability to follow the research on the topic of E-commerce. Student has also developed understanding of business environments, sales, business strategies and marketing. The course develops product development, organizational operation, and technical skills in e-commerce platforms.

Additionally, the course develops:

• analytical and critical thinking (business model analyzing),
• communication: oral, written, and presentation skills (project work, and group work presentation),
• digital skills (product development in e-commerce platform),
• ethics, responsibility, and sustainability (students recognize and solve technological and economic problems, create new solutions and applications, and make responsible decisions that consider the environmental, social, and societal impact).

Laudon, Kenneth C. and Traver, Carol Guercio (2024). E-commerce 2023-2024: business. technology. society. Eighteenth edition. Global edition. Pearson.

Responsible Unit: School of Technology and Innovations