Luovuus ja innovaatiot markkinoinnissa

Recommended prerequisites: Markkinoinnin Perusteet /Introduction to Marketing or Markkinoinnin Johtaminen / Marketing management

The course will familiarize you with the uses and challenges of creativity in contemporary marketing. You will gain both theoretical as well as practical understanding of issues like brainstorming, insight generation, user-centric innovation, and creative groups processes, just to name a few.

During the summer term there are free places for Aalto University's degree students. Students can register for the free places in the normal way. You must add the correct course code to your study plan before you are able to register. You can check the course code in the course description.

Please, first read the course description from the Open University's page https://www.aalto.fi/en/open-university-course-list#/
(Avautuu uuteen välilehteen)

During the autumn and spring terms, registration to Open University's courses is chargeable. Registration is done in Sisu through Open University Selection -tab. On the tab choose teaching available to be able to register.
Please, first read the course description from the Open University's page https://www.aalto.fi/en/open-university-course-list#(Avautuu uuteen välilehteen)